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COFCO Coca-Cola’s conception of customer cooperation

Based on deep insight of consumer’s demand and behaviors, COFCO Coca-Cola Beverages Ltd. with partners to exploit opportunities and develop business by providing more valuable product portfolios for consumers.

Established on the basis of mutual trust, the two parties have set a common business goal and worked together to formulate a joint business plan. We have concentrated advantageous resources and launched marketing campaigns targeting different groups of consumers.

We have carried out an all-round cooperation in optimizing product categories, promoting the efficiency of supply chain and big data analysis, so as to meet the demand of consumers and develop our business in a continuous and healthy way.